When a brand sells itself to another company and becomes a house of brands - who takes

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When a brand sells itself to another company and becomes a house of brands - who takes care of marketing and branding for the brand?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 14, 2024 01:01 PM

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When a brand sells itself to another company and becomes a house of brands - who takes

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International Marketing And Export Management

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