Question: When a buyer perceives information inputs to be inconsistent with prior beliefs, he or she is likely to forget the information quickly. This may occur
When a buyer perceives information inputs to be inconsistent with prior beliefs, he or she is likely to forget the information quickly. This may occur during which step of perception and is known as what?
a.Selection and selective retention
b.Perceptual organization and selective exposure
c.Interpretation and selective distortion
d.Selection and selective distortion
e.Interpretation and selective retention
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