When a company creates a situation where the firms in an industry continue to improve products or
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When a company creates a situation where the firms in an industry continue to improve products or services to the point where they are actually better than a sizable portion of their clientele's needs or desires you:
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Create a vacuum for simple low end product supply.
Create an opportunity for a high end product.Create an opportunity to great a generic product at a medium cost.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: