When a company is developing a position for a product in the market, which of the following questions are important to ask:

	a.	Does the target market perceive a perceptible difference between brands?
	b.	Can we deliver a benefit that is relevant and important to the target market?
	c.	Are all of the elements of our marketing mix synergistically coordinated to convey a consistent image?
	d.	Do we know who the competition is and how they are positioned?
	e.	All of the questions above should be asked