Question: When a company runs an internet ad and does not pay unless someone clicks on the ad , that s a _ _ _ _

When a company runs an internet ad and does not pay unless someone clicks on the ad, thats a _____ ad.
A.
Click Volume
B.
SOE
C.
Click and pay
D.
Pay-per-click

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

English Motors, Ltd. (EML), developed a new all-wheel-drive sports utility vehicle. As part of the marketing campaign, EML produced a video tape sales presentation to send to both owners of current...

Q:

CPM refers to : aa concept where advertisers do not pay unless someone clicks on their ad . each instance of an advertisement being viewed by a user cost per thousand impressions d. the maximum...

Q:

Multiple Choice: Impressions: Each time an ad is shown to a user. A concept where advertisers do not pay unless someone clicks on their ad. Advertisements that are targeted based on a users query. A...

Q:

I need Assignment: First list your results: Ad Campaign Impressions100,173 Clicks868 Conversions26 Conversion Rate3.00% Revenue15,330.96 Profits1,595.58 Email Sent11,492 Opens2,069 Open Rate %18.00%...

Q:

You ve been tasked to determine the effectiveness of a new targeted marketing campaign. Your company is going to place 1 0 , 0 0 0 social media ads. If someone clicks on the ad , it will take them to...

Q:

Online Advertising is Booming: Here's Why For several years, Internet advertising has been the only major media ad category to show significant growth. Online ads boomed during the pandemic as people...

Q:

Questions: 1. A) Analyze the how the E-Marketing strategies used to target customers in the light of changing preferences aided Air France to achieve its goals. Provide adequate reference from case...

Q:

5-407-753 MARK JEFFERY Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search Rob Griffin, senior vice president and U.S. director of search for Media Contacts, a...

Q:

Programmatic Advertising: Real-Time Marketing The holy grail of advertising and marketing is to deliver the right message to the right person at the right time. If this were possible, no one would...

Q:

Programmatic Advertising: Real-Time Marketing he holy grail of advertising and marketing is to deliver the right message to the right person at the right time. If this were possible, no one would...

Q:

ackground DustBunny Vacuums markets their products in a number of ways. One of the most important of these, particularly since DBVac is a direct-to-consumer company, is online keyword advertising....

Q:

In marketing, buyer behavior and consumer needs are largely driven by _______________________. In marketing, buyer behavior and consumer needs are largely driven byr a) health norms.r b) economic...

Q:

Deering Wholesale Supply owns stock in Orr Corporation. Deering intends to hold the stock indefinitely because of some negative tax consequences if sold. Should the investment in Orr be classified as...

Q:

The substantial investment in research and development, the long development period, and the small number of successful drugs create an environment where winners must generate substantial returns to...

Q:

(Can you please check my work on the Adjusting Entries, Adjusted Trial Balance, and Income Statement - assuming all is correct, need help with the following) Need help with Retained Earnings...