When a company strikes a balance between standardization and differentiation they are often said to be using a strategy. Module-approach Transboundary Glocal Multi-global Attempts: 1 of 2 used Using multiple attempts will impact your score. 50% score reduction after attempt 1 In the context of pricing strategies, unlike flexible cost-plus pricing, rigid cost-plus pricing: is used by global companies that face intense competition. leads customers to expect low prices that firms have difficulty raising in the future. typically fails to account for buyer demand, income levels, and competition. adjusts the price depending on the customer, order size, and other competitive influences. Attempts Using multiple attempts will impact your score. 50% score reduction after attempt 1