When a customer relles on a salesperson's statements, purchases the product or service, and then finds that it falls to perform as promised, this is an example of misrepresentation and breach of warranty, and a company can be sued.

a$.$ True

b$.$ False

are designed to affect corporate culture, define fundamental values, and contaln general language about company responsibility, quality of products, and treatment of employees.

a$.$ Sales restrictions

b$.$ Whistle$-$blowing procedures

c$.$ Policy$-$based statements

d$.$ Principle$-$based statements

Salespeople do not really need to know the background and current operating policies of their companles, only the company's marketing and sales strategy.

a$.$ True

b$.$ False

The following statement: is an effective method of exposing these users to a product or it reminds them that the product is avallable to meet a specific need is indicative of which of the six basic types of advertising programs that a company can use?

a$.$ National

b$.$ Industrial

c$.$ Cooperative

d$.$ Direct mail