Question: When a DMO outsources a task to individuals outside the DMO to generate user generated content on their social media, this is referred to as:

When a DMO "outsources" a task to individuals outside the DMO to generate user generated content on their social media, this is referred to as:
a. Crowdsourcing
b. Boosterism
c. Social Media Strategy
d. Destination Image
e. Viral Marketing
When a DMO "outsources" a task to individuals outside the DMO

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