When a firm simultaneously implements both a product diversification strategy and a geographic market diversification strategy it
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Question:
When a firm simultaneously implements both a product diversification strategy and a geographic market diversification strategy it is said to be implementing a(n)
1) Product-market diversification strategy.
2) Unrelated-diversification strategy.
3) Product-differentiation strategy.
4) Mixed-market diversification strategy
Related Book For
International Business
ISBN: 9781292274157
8th Edition
Authors: Simon Collinson, Rajneesh Narula, Alan M. Rugman
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