Question: When a firm's ( e . g . , semiconductor, computer or pharmaceutical ) competitive advantage is based on proprietary ( e . g .
When a firm's eg semiconductor, computer or pharmaceutical competitive advantage is based on proprietary eg patented technology, perhaps the most appropriate international entry mode is
licensing the technology to an international company
franchising the technology to an international company
joint venture with an international company
wholly owned subsidiary
all the above modes are equally valid
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
