Question: When a large and popular U . S . , soft drink manufacturer researched the possibility of selling its drinks in a a large Asian
When a large and popular US soft drink manufacturer researched the possibility of selling its drinks in a a large Asian country, it discovered that consumers in Asia preferred soft drink that were much sweeter than the drinks sold in the US According to Bartlett & Ghoshal, which would be correct for the soft drink manufacturer?
Group of answer choices
The soft drink manufacturer is experiencing pressures for global integration.
The soft drink manufacturer can pursue a "global" strategy.
The soft drink manufacturer can pursue an "international" strategy.
The soft drink manufacturer is experiencing pressures for local responsiveness.
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