When a marketer is engaged in the target market selection process and has assessed relevant the marketer is ready for the next step, which is to: a. determine which segmentation variables to use. b. identify the appropriate targeting strategy. c. select specific target markets. d develop market segment profiles. e. evaluate relevant market segments. When PepsiCo takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, PepsiCo is engaged in environmental a. scanning. b. analysis. c. management. d. manipulation. e. forces. Which of the following statements about marketing environment forces is not correct? a. They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products. b. They may influence customers' reactions to a firm's marketing mix. c. They can fluctuate quickly and dramatically. d. They fluctuate slowly and thereby create threats to a firm's marketing mix e. They help determine whether and how a marketing manager can perform certain marketing activities