Question: When a marketer tries to position their product by making it seem like it has certain human characteristics in hopes of appealing to specific types

When a marketer tries to position their product by making it seem like it has certain
human characteristics in hopes of appealing to specific types of consumers, this is an
example of:
brand personality
emotional contagion
lifestyle marketing
ego development
belongingness needs
When a marketer tries to position their product by making it

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Q:

When a marketer tries to position their product by making it seem like it has certain human characteristics in hopes of appealing to specific types of consumers, this is an example of: brand...

Q:

When a marketer tries to position their product by making it seem like it has certain human characteristics in hopes of appealing to specific types of consumers, this is an example of: brand...

Q:

When a marketer tries to position their product by making it seem like it has certain human characteristics in hopes of appealing to specific types of consumers, this is an example of: brand...

Q:

When a marketer tries to position their product by making it seem like it has certain human characteristics in hopes of appealing to specific types of consumers, this is an example of: brand...

Q:

When a marketer tries to position their product by making it seem like it has certain human characteristics in hopes of appealing to specific types of consumers, this is an example of: brand...

Q:

When a marketer tries to position their product by making it seem like it has certain human characteristics in hopes of appealing to specific types of consumers, this is an example of: brand...

Q:

MRKT 310 Principles of Marketing Strategic Marketing & Value for the Customer Please use the service offering below; Lyft PRODUCT CHOICE & CONTENT Your focus will be on the domestic, or U.S....

Q:

TANGLEWOOD CASEBOOK for use with STAFFING ORGANIZATIONS th 8 Ed. Kammeyer-Mueller 1 TANGLEWOOD CASEBOOK To accompany Staffing Organizations, eighth edition, 2015. Prepared by John Kammeyer-Mueller...

Q:

Criteria Exemplary 6 points Accomplishe d 4.8 points Developing 3.6 points Beginning Minimum Below Standards 2.4 points 1.2 points Formulated, wrote, interpreted, argued, and evaluated...

Q:

(a) The free Cu(I) ion is unstable in solution and has a tendency to disproportionate: Use the information in Table 19.1 to calculate the equilibrium constant for the reaction. (b) Based on your...

Q:

Let T: R4 R3 be the linear transformation given by the formula T(x1, x2, x3, x4) = (4x1 + x2 - 2x3 - 3x4, 2x1 + x2 + x3 - 4x4, 6x1 - 9x3 + 9x4) Which of the following are in R(T)? (1, 3, 0)

Q:

Week 5: Homework Question 6 of 6 0/ 12 View Policies Show Attempt History Current Attempt in Progress Kimberly.com uses the allowance method of accounting for bad debts. The company produced the...

Q:

Bond X is noncallable and has 20 years to maturity, a 9% annual coupon, and a $1,000 par value. Your required return on Bond X is 12%; if you buy it, you plan to hold it for 5 years. You (and the...