Question: When a marketer uses differentiated marketing, he / she is employing a _ _ _ _ _ _ _ _ _ _ . Targeted marketing

When a marketer uses differentiated marketing, he

/

she is employing a

__________.

Targeted marketing strategy where the company targets more than one market segment and develops a unique marketing mix to target each segment separately.

Targeted marketing strategy where a company chooses only one segment to target and customizes a marketing mix for that target market.

Only one strategy or marketing mix for the entire market.

Process of selecting one or more market segments for focused marketing efforts.

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