When a marketing manager decides not to do research because a decision needs to be made before
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Question:
When a marketing manager decides not to do research because a decision needs to be made before the results of the study can be analyzed, this is an example of which aspect in the determination of the need for marketing research?
nature of the decision
time constraints
availability of the data
cost considerations
Related Book For
Introduction To Leadership Concepts And Practice
ISBN: 9781544351599
5th Edition
Authors: Peter G Northouse
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