Question: When a potential advertising client lays out basic information about its business and requirements for a future advertising job and enhances this information with questions

When a potential advertising client lays out basic information about its business and requirements for a future advertising job and enhances this information with questions that will help that client determine how agencies work and whether the agencies are suited to the task at hand, the advertising client has created what is known in the advertising trade as a call for business (CFB).

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