Question: When a product's performance characteristics are at least equal to those of competitive brands and the price is lower, marketers will use _ _ _

When a product's performance characteristics are at least equal to those of competitive brands and the price is lower, marketers will use ________ positioning.
(1pts)
Question 14- When a product's performance characteristics are at least equal to those of competitive brands and the price is lower, marketers will use ________ positioning.
head-to-head
competitive avoidance
distibutive
sub

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