Question: When a product's performance characteristics do not differ significantly from competing brands, especially if the product has unique characteristics that are important to some buyers,

When a product's performance characteristics do not differ significantly from competing brands,
especially if the product has unique characteristics that are important to some buyers, marketers
will use
positioning.
limited
substantive
head-to-head
competition
avoidance
When a product's performance characteristics do not differ significantly from competing

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