Question: When a R&D department is able to create something highly innovative, it causes what? concern about cannibalization excitement that the firm will be able to

When a R&D department is able to create something highly innovative, it causes what?
concern about cannibalization
excitement that the firm will be able to immediately get out of the negative profit zone
challenges in determining what color the next product should be
none of these
challenges in determining how consumers will perceive its value

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