Question: When a shopper wonders whether a purchase will make him or her look good to his or her friends and family, he or she is
When a shopper wonders whether a purchase will make him or her look good to his or her friends and family, he or she is subject to ___________ influences.
| Peer | ||
| Marketing Mix | ||
| Psychological | ||
| Sociocultural | ||
| Situational |
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