Question: When ABC company segment its customers based on the psychological, sociological, and anthropological factors to assess the inclination of groups within the market (and their

When ABC company segment its customers based on the psychological, sociological, and anthropological factors to assess the inclination of groups within the market (and their reasons) to make a particular decision about a product, ideology, person, or otherwise hold an attitude or use a medium. The phenomenon that company uses is __________. 0/1

A) Lifestyles

B) Psychographics

C) AIO measures

D) Promotional segmentations

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