Question: When adjusting a project in a new industry which the company is not currently operating in, which of the below methods to adjust for risk

When adjusting a project in a new industry which the company is not currently operating in, which of the below methods to adjust for risk would be most appropriate:

a. Certainty equivalents

b. Risk adjusted cash flow figures

c. Risk adjusted discount rate with a divisional beta

d. Certainty equivalents with a divisional beta

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