Question: When Alcon's Opti - Free multi - purpose disinfecting solution for contact lens care treatment notes the product is the number one doctor - recommended

When Alcon's Opti-Free multi-purpose disinfecting solution for contact lens care treatment notes the product is the number one doctor-recommended brand because its performance is driven by science, it is using _________ as an execution approach.
Multiple Choice
testimonial
personality symbol
scientific/technical evidence
comparison
fantasy

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