Question: When Amazon opened bookstores called Amazon Books (there is one on 34th street near Macy's), it was a change in its ______ strategy. Pricing Promotion
When Amazon opened bookstores called "Amazon Books" (there is one on 34th street near Macy's), it was a change in its ______ strategy. Pricing Promotion Distribution Product Among Porter's Generic strategies, the one most vulnerable to intense price competition is Differentiation Low-cost Focus All of the rest Among Porter's Generic strategies, the one most vulnerable to intense price competition is Differentiation Low-cost Focus All of the rest Among Porter's Generic strategies, the one most vulnerable to intense price competition is Differentiation Low-cost Focus All of the rest
Many restaurants, that used to primarily be food-based, now offer new varieties of mixed drinks. This is in response to the increased demand for alcohol during the pandemic. This is an example of
| Process innovation | ||
| Diversification | ||
| Product innovation | ||
| Differentiation
|
According to the Miles and Snow framework, a(n) _______ is a business that looks for both stability and flexibility.
| Reactor | ||
| Defender | ||
| Analyzer | ||
| Prospector |
Amazon using robots to do the stocking of its warehouses is an example of
| Sales innovation | ||
| Process innovation | ||
| Technology innovation | ||
| Product innovation |
n the BCG Matrix, business units that have small market share in high growth industries are referred to as __________
| Dogs | ||
| Cash cows | ||
| Question marks | ||
| Stars |
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