Question: When Amazon was founded on July 5, 1994 it was as a website that only sold books. Amazon began broadening its horizons beyond books (e.g.,

When Amazon was founded on July 5, 1994 it was as a website that only sold books. Amazon began broadening its horizons beyond books (e.g., wine, specialty gifts) when it bought the companies Junglee Corp. and Planet All in 1998. Considering this, how would you have assessed the feasibility to extend Amazons Web-based system to include products other than books when the idea first came up? How risky would you have considered the project that implemented this idea? Why?

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