Question: When an ecommerce website selling coffee makes the statement below, what kind of secondary brand association are they leveraging? Blue Mountain Coffee Inc. is one

When an ecommerce website selling coffee makes the statement below, what kind of secondary brand association are they leveraging? Blue Mountain Coffee Inc. is one of only a handful of importers in the USA who receives a Certificate of Authenticity with EVERY barrel of coffee that enters our warehouse. This means that every barrel has been tested and passed through the Jamaican Agricultural Commodities Regulatory Authority's close scrutiny and meets it's extremely high standards. Channel of Distribution Other third party sources Country of Origin Spokesperson

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