Question: When an enterprise or an organisation makes a mistake with its customers, it is not enough to apologise but to make sure it is an

When an enterprise or an organisation makes a mistake with its customers, it is not enough to apologise but to make sure it is an effective one. This is made more acute with the proliferation of the internet and social media.

(a) Identify an episode of a mis-step by an enterprise/organisation. 2. When an enterprise or an organisation makes a mistake with its customers, it is not enough to apologise but to make sure it is an effective one. This is made more acute with the proliferation of the internet and social media.

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