When an object or image is memorable because it matches perceptions you already hold, that is called...

A		von Restorff's effect
B		congruency
C		fluency connection
D		external fluency

5 points

QUESTION 2

The final outcome of consumers' search for information about a need they recognize is an evaluation of alternatives. The group of alternatives that consumers choose from is called...

		A a choice set
		B an evoked set
		C evaluation alternatives
		D choice alternatives

5 points

QUESTION 3

Which of the following consumer decision making models uses a cost-benefit analysis where we attempt to find the choice where the positives most outweigh the negatives?

		A Aspirational
		B Non-aspirational
		C Compensatory
		D Non-compensatory

5 points

QUESTION 4

If I am influenced in a positive manner by a group by which I am not a member, that group to me is a(n):

		A Primary group
		B Direct group
		C Non-aspirational group
		D Aspirational group

5 points

QUESTION 5

What does the acronym BRIC stand for?

		A Brazen, Responsible, Inventive, Collaborative
		B Brazen, Responsive, Inventive, Collaborative
		C Brilliant, Responsible, Infectious, Collaborative
		D Brazil, Russia, India, China