When analyzing competition, a strategist need only consider direct competitors, that is, companies selling similar products or services in the same places to similar target markets. True False As a buyer's cost of switching to a substitute decreases, the threat of that substitute decreases remains unchanged increases morphs into a strange thing, or perhaps even a stranger thing. As the environment becomes less stable, strategic planning becomes less important, as volatility in the environment renders strategies obsolete too quickly for them to be of use. True False