Question: When analyzing variety needs, a category manager is looking at: a. is the marketing strategy consistent with the company's overall marketingapproach and the assigned category

When analyzing variety needs, a category manager is looking at:

a. is the marketing strategy consistent with the company's overall marketingapproach and the assigned category role?

b. how does the current variety image compare with competitors?

c. what will meet the variety needs of target consumers at the category,subcategory, and segment levels

d. can our suppliers support our decisions?

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