Question: When Apple Computer Companyintroduced the iPhone - - a combination phone, MP 3 player, and Internet access device - - in 2 0 0 7

When Apple Computer Companyintroduced the iPhone

- -

a combination phone, MP

3

player, and Internet access device

- -

2007,

it was priced at $

499,

considerably higher than either the iPod or competing cell phones. Apple was probably pursuing a pricing strategy. market penetration. slotting allowance price fixing reference price skimming

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