Question: When Apple introduced the iPhone 5 c , it was at a relatively low price designed to capture a large share of the Chinese market.
When Apple introduced the iPhone c it was at a relatively low price designed to capture a large share of the Chinese market. What type of pricing strategy was Apple pursuing?
Question options:
a
penetration pricing
b
priceinsensitive demand
A June sale on Cadbury Creme Eggs, an Easter staple for many people, is an example of which of the following pricing tactics?
Question options:
a
quantity discount
b
seasonal discount
c
promotional allowance
d
functional allowance
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