When applying the general model of customer behavior to a business purchase vs an individual purchase, all of the following are true except:

Buyer initiates purchase process for both individual and business purchases

Individuals look first to personal sources for external information whereas businesses would look first to company information

Individuals most often have informal rules for comparing alternatives, but businesses are more likely to have formal decision rules

Individuals pay for products when purchased, but businesses often have delayed payment for purchases

Individuals evaluate purchases based on short-term satisfaction, while businesses are more likely to consider long-term value