Question: When BMW communicates that its car is the ultimate driving machine, which transcends and helps differentiate its entire product line, it is using the concept

When BMW communicates that its car is "the ultimate driving machine," which transcends and helps differentiate its entire product line, it is using the concept of

_________________

as a basis for advertising strategy.

Group of answer choices

positioning

inherent drama

image

sustainable competitive advantage

unique selling proposition

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