When building a dashboard for the financial and customer components of the Balanced Scorecard, I'd want it to reflect both performance and insight - something that helps leadership quickly understand what's working and where attention is needed. For the financial component, I would include familiar metrics like revenue growth and profit margin, but I'd also incorporate measures that dig a little deeper. Economic value added, for instance, helps show whether the company is generating returns beyond its cost of capital. Breaking out operating margin by business segment can highlight which areas are driving profitability or falling behind. Tracking days sales outstanding would also be helpful, as it gives a sense of how efficiently the company is managing its receivables and overall cash flow. On the customer side, the dashboard should capture both satisfaction and engagement. While scores like customer satisfaction and Net Promoter Score are important, I'd also include churn rate to help identify early signs of customer loss. Customer effort score can shed light on how easy it is for customers to interact with the company - something that directly impacts loyalty. First contact resolution rate is another valuable indicator, especially in service-based industries, because it reflects the quality