When businesses implement change, that change must start within the company.In order to gain allianceandfacilitate change,managers must educate and inform internalstaffofthereasonsforthechange and the proposed solutionto the identified problem.As part of your Business Plan this week, you will writeaCorrespondence Memofor internal staffat Amazon and develop a communication plan. Continuing with your Business Plan, incorporate your work and findings from your Wk 2 SWOT brand, low margins, loss of profits, expanding etc. Analysisand your Wk 3 Consumer Needs Assessment in order to successfully communicate your identified problem and solution(s) such as online surveys.

In a internalCorrespondenceMemo. for Amazon and complete the following:

• Discussthereason(s)for the changeandtheproposed recommendations(solution)to your internal staff, as well asstaffexpectations.
• Developacommunication planto informinternal staff ofchangesandexplain how it will be delivered.
• Proposethemode(s)of your selected communication plan and the rationale.
• Proposeastrategyfor ongoingengagement withstaff and leadersand the rationale.
• Proposeopportunities to demonstrate corporate social responsibility(CSR)and the rationale.