When canned soup consumption dropped along with its share of the market, Campbell set out to study the habits of millennial consumers face$-$to$-$face, which resulted in a new line of ready$-$to$-$eat, more exotically flavored soups promoted entirely online

Considering a Marketing Spotlight $($Chase Sapphire$)$ to complete a marketing analysis, by reflecting on the target market characteristics and communication objectives

Who are the customers targeted by Chase with the Sapphire card? What are the key value and profile characteristics of these customers? What value does the Sapphire card create for customers? From a customer's perspective, what are the pros and cons of the Sapphire card compared to other credit cards? What role do promotional incentives, such as bonus points, play in creating customer demand? Would millennials remain loyal customers once they take advantage of the initial offer? Would the Sapphire card continue to be attractive to millennials if its promotional incentives get reduced and become similar to other credit card offerings?$$