Question: When categorizing risk in new - product development, the highest level of risk occurs when When categorizing risk in new - product development, the highest

When categorizing risk in new-product development, the highest level of risk occurs when
When categorizing risk in new-product development, the highest level of risk occurs when
supplier cost savings are not achieved.
the product fails to generate sales.
competitors copy products and sell them at a lower price.
the product takes sales away from existing products.
inadequate supply of materials delays production.

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