When Coach agrees to pay Dillards a certain proportion of the cost of providing television advertising emphasizing Coach purses, Coach is offering

	a.	a merchandise allowance.
	b.	cooperative advertising.
	c.	premium money.
	d.	a dealer loader.
	e.	a buying allowance

Millie Dolls have become a major competitor of doll companies like Mattel. When the company produces 1,500 dolls, it incurs $6,000 in costs. When it produces 1,501 dolls, the costs go up to $6,004. This $4 difference is an example of

	a.	total cost.
	b.	fixed cost.
	c.	average total cost.
	d.	average variable cost.
	e.	marginal cost.

The primary disadvantage of using ______ is that they may have a low response rate and thus a limited impact on sales.

	a.	money refunds
	b.	coupons
	c.	rebates
	d.	cents-off offers
	e.	premiums