Question: When Coca - Cola expanded into China, they used Chinese characters that translated the company's name to Bite the Wax Tadpole. This is an example

When Coca-Cola expanded into China, they used Chinese characters that translated the company's name to Bite the Wax Tadpole. This is an example of:
A violation of international copyright law
failure to understand Herzberg's framework
A well-intentioned mistake that arose because of failure to understand the culture
an American company trying to force its will on the Chinese people

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