Question: When Coca - Cola expanded into China, they used Chinese characters that translated the company's name to Bite the Wax Tadpole. This is an example
When CocaCola expanded into China, they used Chinese characters that translated the company's name to Bite the Wax Tadpole. This is an example of:
A violation of international copyright law
failure to understand Herzberg's framework
A wellintentioned mistake that arose because of failure to understand the culture
an American company trying to force its will on the Chinese people
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