Question: When Coca - Cola introduced Diet Coke, many regular Coca - Cola drinkers became Diet Coke drinkers, and they stopped buying regular Coca - Cola.

When Coca-Cola introduced Diet Coke, many regular Coca-Cola drinkers became Diet Coke drinkers, and they stopped buying regular Coca-Cola. In this example, Coca-Cola experienced:
2 points
a. overtures
b. cross docking
c. diverting
q, d. mediation
e. cannibalization
When Coca-Cola introduced Diet Coke, many regular Coca-Cola drinkers became Diet

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