Question: When communicating with its target audience, Taco Bell considered each of its _ _ _ _ _ _ _ _ , including social media channels,

When communicating with its target audience, Taco Bell considered each of its

________,

including social media channels, packaging, point of purchase displays, and advertising. These places of contact between a firm and its customers are critical elements for building an integrated marketing communication plan.

Multiple Choice

traffic generators

noises

touch points

products

sources

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