Question: When companies have trouble moving through these steps alone, they hire external companies to help generate ideas to develop new products and services. This is

When companies have trouble moving through these steps alone, they hire external companies to help generate ideas to develop new products and services. This is known as:

.

prototyping.

.

customer research.

.

concept testing.

.

brainstorming.

.

outsourcing.

When companies have trouble moving through these steps alone, they hire

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