Question: When compared to business - to - consumer ( B 2 C ) purchase decisions, business - to - business ( B 2 B )

When compared to business-to-consumer (B2C) purchase decisions, business-to-business (B2B) or industrial purchase decisions:
Multiple Choice
are much smaller in terms of dollars invested
involve a greater number people
seldom require negotiations
are less complex
take a shorter period of time
When compared to business-to-consumer (B2C) purchase decisions, business-to-business (B2B) or industrial

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