Question: When conducting consumer - based segmentation ( micro - segmentation ) , a fundamental guiding principle should be the need to determine: similar languages. similar

When conducting consumer-based segmentation (micro-segmentation), a fundamental guiding principle should be the need to determine:
similar languages.
similar needs and desires.
similar ethnic backgrounds.
shared demographic characteristics.
When conducting consumer-based segmentation (micro-segmentation), a fundamental guiding principle should be

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