When conducting marketing experiments, the independent variable often involves marketing mix elements such as product features or coupons, while dependent variables often include Question 37 options elements of the environmental forces that cannot be controlled the primary experimental hypothesis changes in purchases such as dollar or unit sales of individuals or organizations elements of the marketing mix that cannot be manipulated changes in channels of distribution or pricing

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Question: When conducting marketing experiments, the independent variable often involves marketing mix elements such as product features or coupons, while dependent variables often include Question 37

When conducting marketing experiments, the independent variable often involves marketing mix elements such as product features or coupons, while dependent variables often include

Question 37 options:

	elements of the environmental forces that cannot be controlled.
	the primary experimental hypothesis.
	changes in purchases such as dollar or unit sales of individuals or organizations.
	elements of the marketing mix that cannot be manipulated.
	changes in channels of distribution or pricing.

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