Question: When conducting the SWOT analysis, why should strategic managers begin with the MACRC External environment and end with the Internal Analysis? Include the MICRO

When conducting the SWOT analysis, why should strategic managers begin with the

When conducting the SWOT analysis, why should strategic managers begin with the MACRC External environment and end with the Internal Analysis? Include the MICRO External Analysis and thoroughly address the role of each in strategy development. Explain the importance of Human Resources to the success of firms? Explain the utility of the SWOT matrix to strategic managers? How does the SWOT matrix work?

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