When configuring a goal, why is it useful to assign a Goal Value?

To calculate eCommerce metrics

To determine the conversion rate

To calculate commissions due

To determine the popularity of each of your pages

Question 2

1 Point

For May 2020, which page had the highest Exit rate?

/google+redesign/lifestyle/bags

/google+redesign/accessories/noogler

/google+redesign/accessories/stickers/home

/google+redesign/shop+by+brand/youtub

Question 3

1 Point

Based on February 2020 performance figures, what type of campaign theme would you recommend to your management?

Buy One Free One Sales

Free Movie Tickets with each purchase

Celebrity Brand Endorsement

Free Gifts for orders over $50

Question 4

1 Point

For the 4th quarter of 2020, how many sessions for North American male users who came thru our website on their Android phones?

3,086

2,843

4,550

3,680

Question 5

1 Point

From Nov-Dec 2020, which Google Ads Campaign achieved the most number of transactions?

MIX | Txt ~ AW Brand (US/Cali)

MIX | Txt ~ AW - T-shirts (set 0)

MIX | Txt ~ AW - Apparel

BMM | Txt ~ AW - Hoodies

Question 7

1 Point

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

Create a duplicate view and add a filter: select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory

Create a new view and apply an advanced filter that deletes page data outside the subdirectory

Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory

Create a new web property and add the new tracking code to the pages on the subdirectory

Question 8

1 Point

Segments can only isolate data from our paying customers.

False

True

Question 9

1 Point

Segments can be applied retroactively and can be used to isolate differences between groups of customers.

False

True

Question 10

1 Point

During FY20Q4, how many users aged between 25 and 44, uses a Windows 7 desktop?

237

499

341

573

Question 11

1 Point

For February 2020, how many Male users, aged 18-54 came thru to our mobile site and added an apparel product to cart?

374

58

169

117

Question 12

1 Point

For November 2019, how many Canadian customers used a desktop to make a purchase?

0

104

17

2

Question 13

1 Point

For January 2021, which page had the lowest Exit rate?

/myaccount.html?mode=vieworder

/google+redesign/shop+by+brand/youtub

/eco/chrome+alloy+notepad.axd

/google+redesign/accessories/stickers/home

Question 14

1 Point

Using filters, you can _______.

include data in a view

change how the data looks in your reports

All of the above

exclude data from a view

Question 15

1 Point

For February 2020, how many Windows users based in Singapore came thru to our website but didn't buy anything?

0

115

365

261

Question 16

1 Point

The Sales Director would like to review the current product range. They intend to cut down some products. Based on FY20Q2 performance, which product would you recommend to your management to remove from the range?

Google Products

Small Goods Products

Campus Products

Bag Products

Question 17

1 Point

Based on FY19Q1 performance, what would you recommend to your management to launch as a new product?

Launch a new Accessory

Launch a new Google Bag

Launch a new youtub Tumbler

Launch a new Writing Instruments

Question 18

1 Point

During FY20Q4, how many customers completed 2 or more purchases?

114

1,016

572

98

Question 19

1 Point

Which of these are Goal Conversions in Google Analytics?

Pages/Screens per session

Event

All of the above

None of the above

Destination

Question 20

1 Point

What happens if a user visits our website using an Encrypted connection?

GA will not be able to track the user at all

GA will be not able to track the user's demographical data

GA will be able to track the user as per normal

GA will be able to track the user inaccurately

Question 21

1 Point

Which of the following requires you to manually tag with campaign tracking variables?

All of the above

Adwords Campaigns

Referrals

Banner Ads

None of the above

Question 22

1 Point

What happens if a user visits our website after clearing their Cookies?

GA will be able to track the user as per normal

GA will be not able to track the user's download history

GA will not be able to track the user at all

GA will be able to track the user but as a new visitor

Question 23

1 Point

Which of the following is not a "medium" in Google Analytics?

Referral

Organic

CPC

mail.google.com

Question 24

1 Point

Filters allow you to reprocess historical data from before the filter was applied.

False

True

Question 25

1 Point

For FY18Q2, which group had brought in the most revenue?

New Visitors

Male

Female

Returning Visitors

Question 26

1 Point

For April 2019, what is our Average Bounce Rate?

48.36%

42.51%

53.99%

29.64%

Question 27

1 Point

Which of the following should you NOT collect with the Google Analytics eCommerce JavaScript?

Credit card number

Tax amount

Billing city

Purchase amount

Question 28

1 Point

What happens if a user visits our website using a VPN or a Proxy server?

GA will be able to track the user inaccurately

GA will be not able to track the user's locational information

GA will be able to track the user as per normal

GA will not be able to track the user at all

Question 29

1 Point

The Sales Manager is unhappy about the Accessories' poor performance. Based on FY21Q3 results, which product would you recommend removing from the range?

Google PNW Campus Mug

Google Cork Card Holder

Google Pen White

Google Large Pet Leash (Blue/Green)

Question 30

1 Point

For April 2019, how many sessions of Asian female users came thru our website using an Windows device?

1,416

962

775

1,006

Question 31

1 Point

For December 2018, what is the average order value for transactions brought in by Marketing Campaigns?

$42.96

$14.82

$11.09

$35.82

Question 32

1 Point

Google Analytics can recognize returning users for which of the following?

on websites, Android mobile apps

Google Analytics cannot recognize returning users on any device

on websites only

on websites, iOS mobile apps, Android mobile apps

Question 33

1 Point

For the 4th quarter of 2020, how many 14-day active regular customers are interested in having a Beachside Vacation?

1,648

2,015

1,966

0

Question 34

1 Point

During FY20Q4, how many 28-day active regular customers and frequently have their dinners in popular restaurants?

432

138

42

516

Question 35

1 Point

You want to see conversion rates for Android tablet users coming from Africa. Which of the following dimensions would you need to select?

Operating System, Device Type and Region as a Secondary dimension

Operating System, Device Category and Continent as a Secondary dimension

Operating System, Device Category and Country as a Secondary dimension

All of the above

Question 36

1 Point

We can use Benchmarks to directly compare our sales performance to our competitors.

True

False

Question 37

1 Point

For the 4th quarter of 2020, how many male Windows users are interested in American Football?

489

659

607

531

Question 38

1 Point

In 2021 Q2, what is the most popular product?

Google Unisex Eco Tee Black

Google Jotter Task Pad

Maze Pen

Google Utility Backpack

Question 39

1 Point

For FY19Q1, how many male users, aged 18-44 are interested in Latin music?

2,446

1,785

1,883

2,210

Question 40

1 Point

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

First interaction model

Linear model

Last non-direct click model

Last interaction model

Question 41

1 Point

You want to measure the percentage of sessions during which the user clicks a "Product Detail" button. Which of the following would you need to do in order to see this information?

Enable the button as a KPI and set up a dashboard

Set up a "product details" button in the eCommerce JavaScript

Track the button with an event and set up an event goal

Track the button as a page view and look at the Events Overview

None of these options will work

Question 42

1 Point

Your company has a product range which caters to 6 different groups of customers. Your boss would like to compare the sales performance across these 6 groups. What feature of GA should you use?

None of the above

Custom Dimensions & Metrics

Acquisition Report

Custom Segments

All of the above

Question 43

1 Point

A user with "Edit" permissions at the Account level will automatically have "Edit" permissions at the View and Property levels.

False

True

Question 44

1 Point

For FY20Q3, how many male users based in Seattle used a Windows device to visit our website?

11

0

36

104

Question 45

1 Point

For FY21Q1, how many women aged 25-44 based in Canada and did not buy anything from our store?

699

308

728

451

Question 46

1 Point

What happens if a user visits our website after clearing their Download History?

GA will not be able to track the user at all

GA will be able to track the user inaccurately

GA will be not able to track the user's download history

GA will be able to track the user as per normal

Question 47

1 Point

Based on FY20Q1 data, how many customers bought a hoodie while using a mobile phone?

37

0

64

13