Question: When confronted with a modified re - buy situation, the 'out - supplier' should create communication messages to present value - adding alternatives try to

When confronted with a modified re-buy situation, the 'out-supplier' should
create communication messages to present value-adding alternatives
try to move the customer to a straight rebuy
reduce the perceived benefits of a supply switch
automate the ordering process
When confronted with a modified re-buy situation, the 'out-supplier' should create

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