When considering diversifying into a new industry, managers should investigate:

When considering diversifying into a new industry, managers should investigate:

Attractiveness $-$The industry chosen for diversification must be structurally attractive or capable of being made attractive.

Better$-$off $-$ Either the new unit must gain competitive advantage from its link with the corporation, or vice versa.

Cost$-$of$-$entry $-$The cost of entry must not use up all the future profits

all options listed